Griswold Care Pairing

Frank Pettinaro

Owner and Director

Frank Pettinaro has been a lifelong Rochesterian and proud owner of Griswold Care Pairing for Greater Rochester since 2015. A graduate of the Rochester Institute of Technology with a degree in Mechanical Engineering, Frank spent over 25 years in the corporate world before choosing a more meaningful and fulfilling path. After thoughtful reflection and research, he found Griswold Care Pairing to be the perfect alignment of his personal values and professional goals.

Frank and his wife Mary—his partner in both life and business—have been married for over 40 years. Family has always been central to their lives, and that focus is deeply woven into the work they do today.

Why He Does This Work

Frank is often asked about the origin of the Griswold name. The company was founded by Jean Griswold in 1982, the first non-medical home care franchise in the U.S. Diagnosed with multiple sclerosis at age 36, Jean built the company from her wheelchair with unwavering purpose, compassion, and dedication—values that continue to define the Griswold mission today.

Frank’s personal inspiration also comes from his mother, who was able to remain in her own home until the age of 98—a wish she held dearly. Supporting her through that journey helped spark his passion for helping others age in place with dignity, comfort, and care. With a background in leadership and strong ties to the Rochester community, Frank brings both empathy and professionalism to every family he serves.

What Sets Griswold Apart

Frank is committed to referring only the most compassionate, experienced caregivers—individuals he would feel confident entrusting with his own loved ones. Through thorough screening and background checks, every caregiver must meet the highest standards of care, professionalism, and trustworthiness. His guiding principle is simple:
“Would I choose this caregiver for my own parent or family member?”
If the answer is no, they don’t make the list.

Giving Back

Frank has always believed in supporting his community. Over the years, he has coached youth soccer teams, including at the high school level, and has mentored dozens of young athletes. He is also a strong supporter of the Pancreatic Cancer Association of Western New York. After losing his brother-in-law to the disease, he joined his wife Mary—co-founder of the organization—in raising awareness and critical research funding. Since its founding in 2010, the association has donated nearly $1 million to the Wilmot Cancer Center at the University of Rochester.

A Personal Thank You

Thank you for considering Griswold Care Pairing for Greater Rochester. It is truly an honor to support families as they navigate care for their loved ones. Frank’s mission is to provide not only dependable, high-quality home care—but also peace of mind and meaningful, lasting relationships with every family served.

Mary Pettinaro

Co-owner

Mary Pettinaro is a lifelong resident of Rochester, New York, and co-owner of Griswold Care Pairing for Greater Rochester alongside her husband and business partner, Frank Pettinaro. With a multifaceted career spanning both the corporate sector and academic healthcare, Mary brings a wealth of administrative, financial, and operational expertise to her role in the business. Her commitment to compassionate service, community leadership, and organizational excellence is evident in everything she does.

Mary has spent much of her professional life supporting complex administrative operations in both corporate environments and healthcare institutions. She currently serves part-time as an administrator at the Wilmot Cancer Institute at the University of Rochester Medical Center, one of the region’s leading centers for cancer care and research. In tandem with this role, she oversees financial management and operational coordination for Griswold Care Pairing for Greater Rochester, where she plays an integral part in sustaining the high standards of service that clients and their families rely on.

A Passion for Purpose-Driven Work

Mary’s involvement in home care is deeply personal and purpose driven. Inspired by her husband Frank’s dedication to serving seniors and families through Griswold, Mary takes pride in contributing to an organization that helps older adults age in place with dignity and independence. Her own mother, who continues to live independently at the age of 89, serves as a daily reminder of the importance of accessible, high-quality in-home support for aging adults.

At Griswold, Mary handles all financial operations and collaborates closely with Frank on key administrative and strategic functions. Her strong organizational background, attention to detail, and people-centered mindset help ensure a smooth and responsive experience for both caregivers and clients.

Leadership Through Advocacy and Service

Beyond her professional commitments, Mary is a dedicated community leader and passionate advocate for cancer research and patient support. In 2010, after the heartbreaking loss of her brother at age 46 to pancreatic cancer, she co-founded the Pancreatic Cancer Association of Western New York. Under her leadership, the organization has raised nearly $1 million to support research, early detection, and awareness efforts in partnership with the Wilmot Cancer Center.

Mary has also played a key role in establishing patient care funds at multiple institutions, including Rochester Regional Health and Roswell Park Comprehensive Cancer Center in Buffalo, NY. Her work has directly supported countless patients and families across the region, providing not only funding for research but also practical support for those undergoing treatment.

A Lifelong Mission to Serve

Mary’s life and career are guided by a clear mission: to serve others with compassion, integrity, and purpose. Whether managing financial operations at Griswold, assisting cancer patients and their families, or volunteering in her community, she approaches each role with the belief that small, consistent acts of care can create lasting impact.

Together with Frank, she is honored to serve families throughout the Greater Rochester area, helping them navigate the challenges of aging with empathy, respect, and peace of mind.

Anna Maria Mattioli

Office Manager & Care Coordinator

Anna Maria Mattioli has served as Office Manager and Care Coordinator at Griswold Home Care of Rochester since early 2020. Prior to stepping into her current administrative role, Anna Maria worked as a professional caregiver for several years, providing compassionate, hands-on support to clients and their families. Her transition into management was driven by a deep personal understanding of the demands of caregiving—having previously cared for her own mother, father, and sister.

Anna brings to her role a unique blend of professional experience and personal empathy. She is deeply committed to upholding the highest standards of care coordination, ensuring that every client receives services delivered with integrity, respect, and sensitivity. Her ability to connect with clients and understand their individual needs has earned her the trust and appreciation of the families she serves, both in her current capacity and in her prior role as a caregiver.

A lifelong resident of Rochester, New York, Anna Maria holds a strong commitment to family and tradition. She is one of seven siblings and the proud mother of a son, with whom she shares a close bond. She also maintains strong ties to her extended family in Italy, whom she visits regularly, preserving her cultural heritage and familial connections.

Loneice Sabree

After Hours Coordinator

Loneice Sabree has been a valued member of Griswold since 2019, serving as the After-Hours Coordinator with professionalism, empathy, and dedication. In her role, she is responsible for managing care coordination outside of regular business hours, ensuring that clients and their families receive timely, reliable support at all times. Drawing on her experience as both a scheduler and caregiver, Loneice is known for her compassionate approach and unwavering commitment to service excellence. Her deep sense of purpose and strong work ethic have made her an indispensable part of the organization. For Loneice, working at Griswold is more than a career—it is a meaningful vocation through which she strives to make a lasting, positive impact on the lives of others.

Franco Pettinaro

Business Development Manager

Franco Pettinaro is the Business Development Manager at Griswold Care Pairing in Rochester, NY. He is passionate about connecting families with trusted home care solutions and has helped the agency grow significantly by building strong relationships with hospitals, rehab centers, and senior living communities. Since joining Griswold in 2024, Franco has increased the client base revenue by focusing on personalized service and meaningful partnerships. With over a decade of sales and business development experience, he brings both expertise and a caring approach to supporting the needs of clients and their loved ones.